Senior Strategist, Office of Learning Technologies, Universitat Oberta de Catalunya (UOC) since 2001. She works with the leadership in helping design and carry out a winning strategy for the Office, drives all international initiatives and collaborations and is also the principal investigator of the ‘Joy of Learning’ project, which helps identify online affective triggers and elements. She is passionate about turning online interactions into emotional relational experiences and has developed two easy-to-implement methodologies for designers and developers to integrate them into their user-centered design processes: the “10 Emotion Heuristics” and the “ENJOY Guidelines”. She received her M.A. degree in Information and Knowledge Society from the Universitat Oberta de Catalunya and her B.A. degree in Psychology from New York University.
Will be at…
- UNESCO Chair in e-Learning (Barcelona, Nov. 30-Dec. 1)
- Online Educa Berlin (Berlin, December 2-4)
- MIT, Harvard, Others (Boston Area, Jan 25-28)
- LIFT 2010 (Geneva, May 5-7, 2010)
Expertise:
- Business development and team leadership.
- Strategic thinking and project management.
- Development of innovation and educational technology strategies and initiatives.
- Research and design of online engagement.
- User experience evaluation and design.
- International relations and outreach.
Education:
- M.A. in Information and Knowledge Society – Universitat Oberta de Catalunya
- B.A. in Psychology – New York University, School of Arts and Sciences
- Certificate degrees in Film, Video, Art Direction and Communications and Business Administration
Professional Experience:
- Senior Strategist, Office of Learning Technologies, Universitat Oberta de Catalunya (2001 to date).
- Founder, Lilacom Strategic Consulting (2001 to date). Company clients: Telefónica, Grupo Agbar, Chupa Chups, MINI-BMW, etc.
- Founder Executive Women On-line (2000), Spain’s first online women’s network.
- Founder, UPA SPAIN, the local chapter of the Usability Professionals’ Association.
- Manager, Media Services, Stern School of Business of NYU (1991-1999).
- News and Image researcher, Television of Spain in NY (1988-1991).
Current Activities:
- Advisory Board, The Horizon Report.
- NMC (New Media Consortium) Campus Leaders Advisory Board
- Advisory Board Participant, Curriki.org, the Global Education and Learning Community.
- Advisory Board, UNESCO Chair in e-Learning
- Organizor and participant, Open EdTech
- Senior Strategist, Office of Learning Technologies, Universitat Oberta de Catalunya.
- Senior Marketing Communications and User Experience Advisor, Lilacom Strategic Communications‘ Consulting firm.
- Online Adjunct Instructor, Human Computer Interaction, at Open University of Catalonia (2001 to present).
- Online Adjunct Instructor, Marketing Management, Vaugh College of Aeronautics.
Research, Presentations and Publications:
- UNESCO-Asia APEID (Nov. 15th thru 17th, Hangzhou, China) – Presentation on the importance for integrating Emotions
- USID 2009 (Nov. 12th, Barcelona, Spain) – Presentation on Integrating Emotions into Interface Design
- Educause 2009 (Nov 3-6, Denver, CO, USA) – Presentation on the need to automatize the creation of multiple device learning contents to provide choice and flexibility to learners
- De Lera, E. And Almirall, M. 2008. ENJOY: Guidelines for Designing Engaging Elearning Environments. In iLearning Forum 2008 Proceedings - European Institute for E-Learning (EIfEL), Paris, page 42, 2008. Also presented at EDEN 2008, New Media Consortium Summer Conference 2008, UPA 2008. (poster-enjoy-guidelines.pdf)
- De Lera, E. and Mor, E. 2007. The joy of learning: redesigning the e-learning experience. In HCI 2007 Workshop: Design, use and experience of e-learning systems. September 2007, Lancaster. Also presented at E-Learn 2008 (http://www.slideshare.net/edelera/the-joy-of-learning-e-learn-2008-presentation/).
- De Lera, E. and Garreta-Domingo, M. Ten Emotion Heuristics: Guidelines for Assessing the User’s Affective Dimension Easily and Cost-Effectively. In Proceedings of the HCI07 Conference on People and Computers XXI, page 40, 2007. Also presented at HCI International, UPA 2007.
- Ten Heuristics to Evaluate the Emotional Dimension in a User Test. Authors: Eva de Lera, Muriel Garreta. HCII 2007 – Human Computer Interaction International.
- I-Transfer: the user’s platform for content conversion. Authors: Eva de Lera, Josep Rivera. ED-MEDIA 2007 – World Conference on Educational Multimedia, Hypermedia and Telecommunications.
- The 10 Emotion Heuristics. Authors: Eva de Lera, Muriel Garreta. UPA 2007, Usability Professionals’ Association.
- Cost-Effectively Measuring the Emotional Dimension of Virtual Campus’ Interfaces. Authors: Eva de Lera, Muriel Garreta. iLearnForum 2007.
- Gaining Insight into e-learning students: the convergence of usability and accessibility. Authors: Eva Gil, Muriel Garreta, Llorenç Sabaté, Eva de Lera, Magí Almirall, Enric Mor. Educause 2006.
- Usability for all: Towards the improvement of the e-learning experience for visually impaired users. Authors: Eva Gil, Muriel Garreta, Llorenç Sabaté, Eva de Lera, Magí Almirall, Enric Mor. ICCHP 2006, International Conference on Computers Helping People with Special Needs.
Book Collaborations:
- Gil Rodríguez, Eva Patrícia.; de Lera, Eva.; Monjo, Antonia. (2005). “Usuarios y sistemas interactivos” (in English: Users and Interactive Systems). BARCELONA ISBN: 71Z55901MEC.
- Hillary: The Biography of Hillary Rodham Clinton, by Nuria Ribó (1993). Co-researcher and investigator.
Professional Associations and Community Engagement:
- Association of Computing Machinery (ACM)
- EDUCAUSE
- Engage, Design and Emotion Society
- Humaine Society, Emotion Research
- New Media Consortium (NMC)
- Usability Professionals’ Association (UPA)
- Association for the Children of Nepal
Personal Interests:
Family, traveling, reading, music, hiking and global trend spotting.
