Eva de Lera - Senior Strategist, Office of Learning Technologies

UNIVERSITAT OBERTA DE CATALUNYA (UOC)

Will be at…

• OpeniWorld 2008 (Lyon, June 24-27)
• New York City (July 1st - August 14th)
• EDUCAUSE 2008 (Orlando, October 28-31)
• UPA Europe 2008 (Turin, December 6-8 )

Expertise:

• Business development and team leadership.
• Strategic thinking and project management.
• Development of innovation and educational technology strategies and initiatives.
• Research and design of online engagement.
• User experience evaluation and design.
• International relations and outreach.

Education:

• Ph.D. in progress, in Information and Knowledge Society from Universitat Oberta de Catalunya
• M.A. (dec. 2008), in Information and Knowledge Society from Universitat Oberta de Catalunya
• BA in Psychology – New York University, School of Arts and Sciences
• Public Relations Certificate – New York University
• Film and Video Certificate – New York University

Professional Experience:

• Senior Strategist, Office of Learning Technologies, Universitat Oberta de Catalunya (2001 to date).
• Founder and Partner, Lilacom Strategic Consulting (2001 to date). Company clients: Telefónica, Grupo Planeta, Chupa Chups, MINI-BMW, etc.
• Founder Executive Women On-line (2000), Spain’s first online women’s network.
• Manager, Media Services, Stern School of Business of NYU (1991-1999).
• News and Image researcher, Television of Spain in NY (1988-1991).

Current Activities:

• Advisory Board, The Horizon Report 2008 (a New Media Consortium-Educause initiative).
• Advisory Board Participant, Curriki.org, the Global Education and Learning Community.
• Founder and Board Member, UPA Spain, the local chapter of the Usability Professionals’ Association.
• Senior Strategist, Office of Learning Technologies, Universitat Oberta de Catalunya.
• Senior Marketing Communications and User Experience Advisor, Lilacom Strategic Communications‘ Consulting firm.
• Online Instructor, Human Computer Interaction, at Open University of Catalonia (2001 to present).

Research, Presentations and Publications:

• ENJOY: Guidelines for Designing e-Learning Environments. Authors: Eva de Lera, Magí Almirall, iLearnForum 2008. (poster-enjoy-guidelines.pdf)
• The Joy of e-Learning: redesigning the e-learning experience. Authors: Eva de Lera, Enric Mor, Magí Almirall. E-Learning workshop, British HCI 2007.
• Ten Emotion Heuristics: Guidelines for assessing the user’s affective dimension easily and cost-effectively. Authors: Eva de Lera, Muriel Garreta. Emotions in HCI workshop, British HCI 2007.
• Ten Heuristics to Evaluate the Emotional Dimension in a User Test. Authors: Eva de Lera, Muriel Garreta. HCII 2007 – Human Computer Interaction International.
• I-Transfer: the user’s platform for content conversion. Authors: Eva de Lera, Josep Rivera. ED-MEDIA 2007 – World Conference on Educational Multimedia, Hypermedia and Telecommunications.
• The 10 Emotion Heuristics. Authors: Eva de Lera, Muriel Garreta. UPA 2007, Usability Professionals’ Association.
• Cost-Effectively Measuring the Emotional Dimension of Virtual Campus’ Interfaces. Authors: Eva de Lera, Muriel Garreta. iLearnForum 2007.
• Gaining Insight into e-learning students: the convergence of usability and accessibility. Authors: Eva Gil, Muriel Garreta, Llorenç Sabaté, Eva de Lera, Magí Almirall, Enric Mor. Educause 2006.
• Usability for all: Towards the improvement of the e-learning experience for visually impaired users. Authors: Eva Gil, Muriel Garreta, Llorenç Sabaté, Eva de Lera, Magí Almirall, Enric Mor. ICCHP 2006, International Conference on Computers Helping People with Special Needs.

Book Collaborations:

• Gil Rodríguez, Eva Patrícia.; de Lera, Eva.; Monjo, Antonia. (2005). “Usuarios y sistemas interactivos” (in English: Users and Interactive Systems). BARCELONA ISBN: 71Z55901MEC.
• Hillary: The Biography of Hillary Rodham Clinton, by Nuria Ribó (1993). Co-researcher and investigator.

Professional Associations and Community Engagement:

• Association of Computing Machinery (ACM)
• EDUCAUSE
• Engage, Design and Emotion Society
• Humaine Society, Emotion Research
• New Media Consortium (NMC)
• Usability Professionals’ Association (UPA)
• Association for the Children of Nepal

Personal Interests:

Family, traveling, reading, music, hiking and global trend spotting.